The Little Island Business Association is delighted to welcome Alicja Sweeney to our community. Based in Midleton, Co. Cork, Alicja brings a unique passion and expertise to the art of personal branding photography, capturing images that are true reflections of her clients’ personalities and professional identities.
We interviewed Alicja to learn more about her approach to creating branding images and headshots that truly represent the story of each client.
Crafting a Unique Brand Story
For Alicja, each branding session begins with an in-depth consultation, where she connects with her clients to uncover the essence of their brand. “This initial call or in-person meeting is essential. It’s where I dive deep into understanding my client’s vision, core values, and the message they want their brand to convey,” she explains.
Through this personalised process, Alicja thoughtfully plans each session, selecting the perfect location, attire, and props to enhance the story they’re creating. Her dedication to making clients feel comfortable and confident is key; by fostering an “energetic atmosphere,” Alicja ensures she captures authentic expressions and personality in each shot, ultimately producing “a true reflection of their brand story.”
Capturing Individuality
Alicja captures each client’s uniqueness, whether she’s photographing a polished businesswoman or a vibrant creative. One memorable shoot featured a client in a bright red dress celebrating with confetti—perfectly expressing her brand’s lively spirit. She shares how playful sessions like this bring out her client’s personality while remaining aligned with their brand essence.
A Digital Handshake
Alicja sees a headshot as “more than just an image,” calling it “a statement, a first impression, a digital handshake.”
Her approach combines technical mastery in lighting and posing with a focus on capturing genuine personality. By keeping lighting simple and consistent, she allows the client’s expression to shine through. “My goal is to capture a sense of connection and a spark in their eyes,” says Alicja, noting how these details help make her clients’ headshots confident and approachable, ready to make a lasting impression across their digital platforms.
Creating Legacy Pieces
In addition to personal branding work, Alicja also offers portrait photography services to clients. Alicja’s goal of producing “legacy pieces”—tangible, high-quality portraits that clients can proudly display and pass down through the generations—has a significant influence on her work. In a time when digital photos often remain stored away, she is passionate about the beauty of printed portraits.
“You can’t frame a mobile phone, and the beauty of a printed portrait or a custom wall art piece is that it becomes a cherished part of a family’s history, something that gains meaning and value over time,” Alicja explains. Her clients know that each session is about creating images that will hold a special place in their family’s story.
Connecting with LIBA
Alicja is thrilled to join the Little Island Business Association, seeing it as an exciting opportunity to connect with other business owners and support them in showcasing their brands. “I’m really excited about becoming a member of the Little Island Business Association because it offers fantastic visibility within a community of like-minded business owners,” she shares.
Alicja hopes to collaborate with LIBA members, offering her skills in creating impactful, professional images that elevate brands and foster a thriving local business network. “Being part of this supportive network means we can learn from each other and work together to build a thriving business community around the Little Island area,” she says.
We are delighted to welcome Alicja Sweeney to the LIBA family. Her dedication to quality, her eye for detail, and her personal approach make her an exceptional addition to our network.
Welcome, Alicja! We look forward to seeing the beauty and professionalism you’ll bring to the Little Island business community.
