Barry & Fitzwilliam Irelands leading Independent premium spirits company, announces the launch of ROKU in the Irish market – the first premium Japanese craft gin to be launched in Ireland.
Meaning ‘six’ in Japanese, ROKU incorporates six traditional Japanese botanicals which are infused, distilled and blended by the Japanese artisans of The House Of Suntory Spirits in Osaka, Japan. With history dating back to 1899, Suntory has earned its reputation as one of Japan’s most awarded spirits producers, mastering the skill of making gin since 1936.
This unique liquid was born out of a vision to create a truly authentic Japanese product to meet demand for a crafted, premium gin with a distinctive and balanced flavour. With the addition of ROKU to its portfolio, Barry & Fitzwilliam now boasts a differentiated and unique gin offering, spanning the standard, premium, and super premium segments of the category.
Michael Barry Managing Director of Barry & Fitzwilliam comments:
“We are very excited and honoured to bring ROKU Japanese gin to the Irish Market. We are confident that ROKU will become the definitive Japanese craft gin in the global premium gin category, which has enjoyed significant growth in recent years.”
ROKU is carefully crafted by Japanese artisans with skillful precision and meticulous attention to detail to create a perfectly balanced gin. ROKU’s flavour profile is achieved by balancing six unique Japanese botanicals with eight traditional gin botanicals
Meticulous attention to detail – the signature of Japanese craftsmanship – also extends to the bottle. ROKU’s bottle is cast in a hexagonal shape, representing each Japanese botanical, and is finished with delicate embossing. The Japanese kanji symbol for six is printed on the label, which is made of traditional washi paper and finished with subtle touches of gold. ROKU can be enjoyed on the rocks or in a Japanese Gin & Tonic. Prepared with extra care, the Japanese Gin & Tonic is served with ice and slices of ginger to complement the refreshing and citrus top notes of yuzu. More than a simple gin & tonic, the Japanese Gin & Tonic reflects the spirit of Japanese hospitality, Omotenashi, and is a refreshing ritual to be enjoyed with friends.
ROKU is currently available in 34 O’Briens Wine Off-Licence stores and www.obrienswine.ie in a 700ml bottle at 43% ABV, with a recommended retail price of €45.